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Configure Price and Quote Market Size, Share, Growth & Industry Analysis, By Component (Solution, Services), By Deployment (Cloud-based, On-premises), By Organization Size (Large Enterprises, Small and Medium Enterprises), By Application, By Vertical and Regional Analysis, 2025-2032
Pages: 230 | Base Year: 2024 | Release: July 2025 | Author: Versha V.
Configure price and quote is a software that streamline product configuration , pricing, and quote generation processes. The market encompasses solutions and services that support pricing management, quotation management, sales analytics, contract management, and others.
The market caters to both large enterprises and small and medium enterprises across key verticals such as industrial machinery, automotive, healthcare, IT and telecommunications, retail, BFSI, and others.
The global configure price and quote market size was valued at USD 2,442.3 million in 2024 and is projected to grow from USD 2,789.8 million in 2025 to USD 7,080.1 million by 2032, exhibiting a CAGR of 14.23% during the forecast period.
Market growth is fueled by the growing demand for scalable solutions in complex B2B commerce. Enterprises need tools that manage dynamic pricing, product configurations, and multi-level approvals. The shift toward AI-powered platforms is reshaping quoting automation, product selection guidance, and real-time pricing optimization.
Major companies operating in the configure price and quote market are Tacton Systems AB, Vendavo, Autodesk Inc., PandaDoc Inc., Cacheflow, Experlogix, Siemens, Epicor Software Corporation, Infor, PROS, Aspire Technologies, Inc., Oracle, Cincom, Salesforce, Inc., and SAP SE.
Market expansion is propelled by the introduction of configure price and quote (CPQ) solutions that redefine integration in the manufacturing sector. These platforms enable seamless connectivity with enterprise applications, including customer relationship management (CRM), product information management (PIM), Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), and analytics systems.
This unified environment allows manufacturers to manage configurations, pricing, and quoting with real-time data across functions. It supports faster decision-making, reduces errors, and improves coordination between engineering, sales, and operations.
Growing Demand for Scalable Solutions in Complex B2B Commerce
The expansion of the configure price and quote market is fueled by the growing demand for solutions that address complex business-to-business (B2B) commerce needs. Large businesses manage extensive product combinations, tiered pricing structures, and approval hierarchies that require structured configuration tools. These platforms enhance quoting accuracy, reduce manual errors, and ensure consistent pricing across regions.
Adoption is accelerating across sectors such as manufacturing, information technology, and telecommunications to streamline multi-channel operations and manage large-scale quoting processes efficiently.
Integration Complexity Limiting Configure Price and Quote Deployment
A major challenge in the configure price and quote (CPQ) market is the complexity of integrating CPQ platforms with existing enterprise systems such as customer relationship management (CRM) and enterprise resource planning (ERP). Many businesses operate with legacy systems that lack compatibility with modern CPQ tools, leading to delays, high implementation costs, and limited user adoption.
This slows down the digitalization of sales processes and restricts the full potential of CPQ solutions. To address this, vendors are offering modular platforms with pre-built connectors and open APIs. Organizations are also investing in phased implementation strategies and system modernization to ensure smoother integration and long-term scalability.
Shift Toward AI-Powered Platforms
The configure price and quote (CPQ) market is experiencing a notable shift toward AI-powered platforms. Vendors are using artificial intelligence to automate pricing, product selection, and quote optimization. These systems analyze historical sales data and customer behavior to generate accurate and profitable quotes. Sales teams use these insights to shorten response times and improve deal conversion.
In product management, AI-powered CPQ tools help define optimal configurations, identify high-performing product combinations, and adjust offerings based on market demand. This trend reflects growing demand for intelligent tools that support faster and more informed decisions across sales and product functions.
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Segmentation |
Details |
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By Component |
Solution, Services |
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By Deployment |
Cloud-based, On-premises |
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By Organization Size |
Large Enterprises, Small and Medium Enterprises |
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By Application |
Pricing Management, Quotation Management, Sales Analytics, Contract Management, Others |
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By Vertical |
Industrial Machinery, Automotive, Healthcare, IT and Telecommunications, Retail, BFSI, Others |
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By Region |
North America: U.S., Canada, Mexico |
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Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe |
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Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific |
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Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa |
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South America: Brazil, Argentina, Rest of South America |
Based on region, the market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.
Asia Pacific configure price and quote market share stood at 35.03% in 2024, valued at USD 855.5 million. This dominance is propelled by rapid technological advancements and continued innovation in configure price and quote platforms across both product- and service-based industries.
Countries such as China, India, and Japan are seeing increased adoption of configure price and quote solutions in sectors such as IT services, telecommunications, and healthcare, where service configuration and pricing complexity demand automation. Strong investment in AI-driven platforms and localized feature development has supported wide-scale adoption and positioned Asia Pacific as the dominant region.
The North America configure price and quote industry is poised to grow at a significant CAGR of 14.76% over the forecast period. The growth is fostered by the increasing demand among large enterprises for unified sales platforms that improve quoting accuracy and speed.
Organizations in sectors such as industrial manufacturing, healthcare, and BFSI are integrating configure price and quote tools with CRM and ERP systems. A well-established IT infrastructure and strong presence of leading service providers continue to support regional market expansion.
Key players in the global Configure Price and Quote (CPQ) market are launching integrated solutions with bi-directional synchronization for Pipedrive customer relationship management (CRM) . These offerings enable real-time coordination between sales and quoting functions within the CRM. Vendors are building modular platforms with advanced configuration rules and guided selling features.
They are forming partnerships to integrate CPQ with CRM and enterprise resource planning (ERP) systems. Providers are also improving user experience through low-code tools, mobile access, and embedded analytics to support faster quote approvals and sales decisions.
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