Configure Price and Quote Market

Market Definition

Configure price and quote is a software that streamline product configuration , pricing, and quote generation processes. The market encompasses solutions and services that support pricing management, quotation management, sales analytics, contract management, and others. 

The market caters to both large enterprises and small and medium enterprises across key verticals such as industrial machinery, automotive, healthcare, IT and telecommunications, retail, BFSI, and others.

Configure Price and Quote Market Overview

The global configure price and quote market size was valued at USD 2,442.3 million in 2024 and is projected to grow from USD 2,789.8 million in 2025 to USD 7,080.1 million by 2032, exhibiting a CAGR of 14.23% during the forecast period. 

Market growth is fueled by the growing demand for scalable solutions in complex B2B commerce. Enterprises need tools that manage dynamic pricing, product configurations, and multi-level approvals. The shift toward AI-powered platforms is reshaping quoting automation, product selection guidance, and real-time pricing optimization.

Key Highlights:

1. The configure price and quote industry size was recorded at USD 2,442.3 million in 2024.
2. The market is projected to grow at a CAGR of 14.23% from 2025 to 2032.
3. Asia Pacific held a share of 35.03% in 2024, valued at USD 855.5 million.
4. The solution segment garnered USD 1,521.6 million in revenue in 2024.
5. The cloud-based segment is expected to reach USD 3,696.5 million by 2032.
6. The large enterprises segment is projected to generate a valuation of USD 4,255.2 million by 2032.
7. The pricing management segment is likely to reach USD 1,990.3 million by 2032.
8. The industrial machinery segment garnered USD 591.1 million in revenue in 2024.
9. North America is anticipated to grow at a CAGR of 14.76% over the forecast period.

Major companies operating in the configure price and quote market are Tacton Systems AB, Vendavo, Autodesk Inc., PandaDoc Inc., Cacheflow, Experlogix, Siemens, Epicor Software Corporation, Infor, PROS, Aspire Technologies, Inc., Oracle, Cincom, Salesforce, Inc., and SAP SE.

Market expansion is propelled by the introduction of configure price and quote (CPQ) solutions that redefine integration in the manufacturing sector. These platforms enable seamless connectivity with enterprise applications, including customer relationship management (CRM), product information management (PIM), Enterprise Resource Planning (ERP), Product Lifecycle Management (PLM), and analytics systems.

This unified environment allows manufacturers to manage configurations, pricing, and quoting with real-time data across functions. It supports faster decision-making, reduces errors, and improves coordination between engineering, sales, and operations.

• In January 2025, Tacton launched its “Connect to Anything” integration capability, powered by Workato. The solution enables manufacturers to integrate Tacton configure, price, quote (CPQ) with over 600 enterprise applications, including ERP, CRM, PLM, PIM, and analytics platforms. It features reusable recipes, pre-built connectors, and a no-code approach to eliminate data silos and reduce IT dependency.

Market Driver

Growing Demand for Scalable Solutions in Complex B2B Commerce

The expansion of the configure price and quote market is fueled by the growing demand for solutions that address complex business-to-business (B2B) commerce needs. Large businesses manage extensive product combinations, tiered pricing structures, and approval hierarchies that require structured configuration tools. These platforms enhance quoting accuracy, reduce manual errors, and ensure consistent pricing across regions.  

Adoption is accelerating across sectors such as manufacturing, information technology, and telecommunications to streamline multi-channel operations and manage large-scale quoting processes efficiently.

• In March 2025, BigCommerce announced enhancements to its B2B platform with the launch of configure, price, quote (CPQ)  functionality and Multi-Company Account Hierarchy with Advanced Permissioning. The update aims to support complex enterprise-level B2B commerce needs by improving sales efficiency and reducing manual account management tasks.

Market Challenge

Integration Complexity Limiting Configure Price and Quote Deployment

A major challenge in the configure price and quote (CPQ) market is the complexity of integrating CPQ platforms with existing enterprise systems such as customer relationship management (CRM) and enterprise resource planning (ERP). Many businesses operate with legacy systems that lack compatibility with modern CPQ tools, leading to delays, high implementation costs, and limited user adoption.

This slows down the digitalization of sales processes and restricts the full potential of CPQ solutions. To address this, vendors are offering modular platforms with pre-built connectors and open APIs. Organizations are also investing in phased implementation strategies and system modernization to ensure smoother integration and long-term scalability.

Market Trend

Shift Toward AI-Powered Platforms

The configure price and quote (CPQ) market is experiencing a notable shift toward AI-powered platforms. Vendors are using artificial intelligence to automate pricing, product selection, and quote optimization. These systems analyze historical sales data and customer behavior to generate accurate and profitable quotes. Sales teams use these insights to shorten response times and improve deal conversion.

In product management, AI-powered CPQ tools help define optimal configurations, identify high-performing product combinations, and adjust offerings based on market demand. This trend reflects growing demand for intelligent tools that support faster and more informed decisions across sales and product functions.

• In February 2025, Dassault Systèmes launched SOLIDWORKS CPQ, an AI-powered configure, price, quote  solution on its 3DEXPERIENCE platform. The solution enables businesses to configure customizable products and generate accurate quotes by connecting portfolio management, product development, manufacturing, and sales in a virtual environment.

Configure Price and Quote Market Report Snapshot

Segmentation	Details
By Component	Solution, Services
By Deployment	Cloud-based, On-premises
By Organization Size	Large Enterprises, Small and Medium Enterprises
By Application	Pricing Management, Quotation Management, Sales Analytics, Contract Management, Others
By Vertical	Industrial Machinery, Automotive, Healthcare, IT and Telecommunications, Retail, BFSI, Others
By Region	North America: U.S., Canada, Mexico
	Europe: France, UK, Spain, Germany, Italy, Russia, Rest of Europe
	Asia-Pacific: China, Japan, India, Australia, ASEAN, South Korea, Rest of Asia-Pacific
	Middle East & Africa: Turkey, U.A.E., Saudi Arabia, South Africa, Rest of Middle East & Africa
	South America: Brazil, Argentina, Rest of South America

Market Segmentation

• By Component (Solution and Services): The solution segment earned USD 1,521.6 million in 2024, mainly due to high demand for configurable tools that streamline complex product and service offerings.
• By Deployment (Cloud-based and On-premises): The cloud-based segment held a share of 53.77% in 2024, fueled by increased adoption of scalable and remote-accessible configure price and quote platforms.
• By Organization Size (Large Enterprises and Small and Medium Enterprises): The large enterprises segment is projected to reach USD 4,255.2 million by 2032, owing to strong integration of configure price and quote with enterprise-level CRM and ERP systems.
• By Application (Pricing Management, Quotation Management, Sales Analytics, Contract Management, and Others): The pricing management segment is projected to reach USD 1,990.3 million by 2032, propelled by the growing need for accurate and dynamic pricing strategies across global markets.
• By Vertical (Industrial Machinery, Automotive, Healthcare, IT and Telecommunications, Retail, BFSI, and Others): The industrial machinery segment earned USD 591.1 million in 2024, attributed to complex configuration requirements and rising demand for customized quoting solutions.

Configure Price and Quote Market Regional Analysis

Based on region, the market has been classified into North America, Europe, Asia Pacific, Middle East & Africa, and South America.

Asia Pacific configure price and quote market share stood at 35.03% in 2024, valued at USD 855.5 million. This dominance is propelled by rapid technological advancements and continued innovation in configure price and quote platforms across both product- and service-based industries.

Countries such as China, India, and Japan are seeing increased adoption of configure price and quote solutions in sectors such as IT services, telecommunications, and healthcare, where service configuration and pricing complexity demand automation. Strong investment in AI-driven platforms and localized feature development has supported wide-scale adoption and positioned Asia Pacific as the dominant region.

• In March 2024, DealDox launched India’s first Quotation and Proposal Software solution, designed to automate manual sales tasks and streamline Configure, Price, and Quote (CPQ) functions for service-focused businesses. The solution enables sales representatives to reduce time spent on documentation and focus on core selling activities.

The North America configure price and quote industry is poised to grow at a significant CAGR of 14.76% over the forecast period. The growth is fostered by the increasing demand among large enterprises for unified sales platforms that improve quoting accuracy and speed.

Organizations in sectors such as industrial manufacturing, healthcare, and BFSI are integrating configure price and quote tools with CRM and ERP systems. A well-established IT infrastructure and strong presence of leading service providers continue to support regional market expansion.

Regulatory Frameworks

• In the U.S., Configure Price and Quote (CPQ) platforms must comply with the California Consumer Privacy Act (CCPA), which governs the collection and management of   personal information. CPQ systems used in healthcare and financial sectors are also subject to the Health Insurance Portability and Accountability Act (HIPAA) and Sarbanes–Oxley Act (SOX) requirements, which mandate secure data handling, audit trails, and pricing transparency.
• In Europe, CPQ vendors and users must adhere to the General Data Protection Regulation (GDPR). This regulation sets strict standards for personal data processing, user consent, and cross-border data transfer, particularly relevant for cloud-based Configure Price and Quote deployments.
• In Japan, CPQ platforms must align with the Act on the Protection of Personal Information (APPI). This regulation requires businesses to manage customer and transaction data responsibly and to establish clear data-sharing policies within Configure Price and Quote workflows.

Competitive Landscape

Key players in the global Configure Price and Quote (CPQ) market are launching integrated solutions with bi-directional synchronization for Pipedrive customer relationship management (CRM) . These offerings enable real-time coordination between sales and quoting functions within the CRM. Vendors are building modular platforms with advanced configuration rules and guided selling features.

They are forming partnerships to integrate CPQ with CRM and enterprise resource planning (ERP) systems. Providers are also improving user experience through low-code tools, mobile access, and embedded analytics to support faster quote approvals and sales decisions.

• In June 2025, PandaDoc launched PandaDoc CPQ for Pipedrive, a bi-directional configure, price, quote  solution built for growing sales teams using pipedrive customer relationship management. The integration enables users to manage product configurations, generate quotes, and finalize contracts directly within the Pipedrive interface.

Key Companies in Configure Price and Quote Market:

• Tacton Systems AB
• Vendavo
• Autodesk Inc.
• PandaDoc Inc.
• Cacheflow
• Experlogix
• Siemens
• Epicor Software Corporation
• Infor
• PROS
• Aspire Technologies, Inc. 
• Oracle
• Cincom
• Salesforce, Inc.
• SAP SE

Recent Developments (Product Launch)

• In December 2024, Tacton launched its Service Sales Solution to help manufacturers manage and sell both products and aftermarket services through a unified configure, price, quote (CPQ) platform. Developed with input from a global manufacturer in the food processing and packaging industry, the solution supports a combined product-service sales model to optimize operations and increase customer lifecycle value.